Fluent, a data analytics platform transforming the way decision-makers access and use business data, has closed a seed investment round of almost £6 million.

An AI-powered data analyst, Fluent enables non-technical team members to ask questions directly of their data in plain English, getting insights in seconds, and saving data teams from the pain of manually answering ad hoc data requests. 

Led by Hoxton Ventures and Tiferes Ventures, the new investment will be used to accelerate the development of Fluent’s groundbreaking technology and expand its team of AI and machine learning experts across Europe. 

“On average, 40% of a data team’s time is spent answering questions from across their business,” said Robert Van Den Bergh, CEO. 

“A lot of these questions are easy to answer for the data team but take them away from the deeper, more strategic analysis that can be transformative to their business. 

“With Fluent’s natural language interface, we’re helping team members self-serve on their data questions.”

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In the last two years, Fluent has landed flagship clients, including Bain & Company.

Ian Weber, partner at Bain & Company, said: “Fluent’s platform has helped us leverage LLMs to interrogate and deliver insights from large complex datasets. 

“Fluent allows our non-technical users to quickly get the answers they need efficiently and accurately, especially for questions too complex or specific for pre-built data dashboards. We’re excited to explore how Fluent can help our clients better access data and insights in the future.”

Charles Seely, partner at Hoxton Ventures, said: “In a data-driven world, the current approach to data analysis is selling businesses short, creating permanent bottlenecks in their organisations that slow everyone down and hamper decision-making.

“Fluent’s approach is not just innovative, it’s urgently needed, and we’re excited to be part of their journey in reshaping how businesses interact with data.”

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