AI startup Gradient Labs has launched in the US as it looks to bring its financial services-focused support technology to a wider market.
Founded in 2023 by former Monzo employees Dimitri Masin, Neal Lathia and Danai Antoniou, the company builds AI agents designed to automate customer operations in regulated sectors without breaching compliance standards.
Its software is already used by European fintechs including Zego, Plum, Nala and Sling Money, reaching more than 32 million end-users.
The US launch follows a year of rapid growth for the London-based firm, which raised $13m in Series A funding and was named among Europe’s 50 most promising startups.
The company’s technology has evolved from a chat-based support system into a multi-channel platform covering phone, SMS, email and back-office functions, such as fraud investigation, payment disputes and money laundering checks.
“Held back by strict standards, regulated sectors have had to watch other industries benefit from automation,” said Masin, who serves as CEO.
“With Gradient Labs, it’s no longer a choice between efficiency and compliance.
“We’ve proven this model in Europe – now we’re ready to bring compliant, secure, and trusted AI support to US financial institutions.”
Gradient has also strengthened its leadership team with the appointment of former Braze executive, Zan Faruqui, as head of go-to-market, alongside new heads of marketing and AI delivery.
The business says it is targeting US financial institutions looking to cut costs and improve customer service.
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