The UK’s fastest-growing live music platform has forecast a 233% increase in gig bookings for the year ahead, with the total value set to rise from £9m in 2024 to over £30m in 2025.
Manchester-based GigPig enables hospitality venues to book live music directly and has seen bookings by pubs and bars skyrocket by nearly 286% in the past year.
The company has forecast over 60,000 gig bookings for the year ahead, generating over £14.5m in artist fees and supporting venues in saving over £3m in unnecessary third party fees.
Artists and musicians using the platform have also increased by a fifth, to 12,000 in the last quarter.
“We’re pleased to see these figures and it demonstrates that the sector is showing signs of resilience and determination in the face of hardship,” said Michael Forster, CEO of Gigpig.
“In the quarter ahead, we are tracking a significant uplift, with hundreds of venues expected to partner with us, adding to the 10% increase already seen in Q1, despite the incredibly challenging market.
“We can see that savvy venues are turning to live music as a way to boost footfall and create memorable customer experiences.
“We know customer habits have changed significantly in the past three years, and it’s the venues which can create environments which simply cannot be felt at home or through social media, which are bucking the downturns and overcoming the significant financial challenges being thrown at them.”
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The latest business results come as data has shown more than two thirds of customers (73%) stay longer when live music is playing and 76% spend more on drinks and food, equating to an annual revenue increase of £90,000 for the average UK pub.
Founded in 2022, Gigpig has already facilitated over 50,000 gigs across more than 2,500 venues, including BrewDog, Albert Schloss, and the New World Trading Company.
The company recently featured on BusinessCloud and GM Growth Hubs’ Rising Stars of Business 2025 list and founder Kit Muir-Rogers has been named as a speaker at the launch event at KPMG this Thursday.
The firm has also moved to strengthen its leadership team with the appointment of renowned technology entrepreneur Paul Simmons as non-executive chair and prominent investor Neil Inskip as non-executive director.
It is set to expand its internal team with five new hires across sales, operations, customer service and finance in the new tax year.