Manchester-based baby tech firm, Aibytech, has appointed former Dyson EMEA president, Phil Parsons, as its chairman and CEO.

Aibytech is dedicated to transforming the world of baby technology through the development of state-of-the-art, innovative products that enhance the lives of parents, carers and children.

Its range of baby-tech products is designed to provide convenience, safety and seamless integration into the modern parenting journey.

Its Artificial Intelligence (AI) camera technology is seamlessly integrated into each of its products, providing parents or carers with live updates on their child’s development and needs.

Previously European and Middle East president at Dyson, Parsons brings a wealth of technology and engineering experience to the fast-growing startup which will help Aibytech transform how families experience tech-led baby products.

Parsons said: “Aibytech is at a critical moment in its journey, as we aim to finish the first phase of our product development.

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“Having worked in the technology sector and multiple markets for 15 years, I am looking forward to using that knowledge to help build the commercial and operational functions we need for rapid and sustainable growth.

“Baby-tech is a relatively underserved market, making it prime for disruption and Aibytech is at the forefront of that movement. I can’t wait to get stuck into this next phase of growth.”

Parsons’ appointment comes on the back of the firm’s recently announced new funding round.

Aibytech founder, Stephen Senior, said: “We are at a hugely exciting time in our journey, as we welcome Phil to help steer and guide our growth strategy, while also launching our latest funding round.

“This investment will help drive our ambitious plans for research and development, enabling us to introduce landmark products that will redefine the baby-tech industry.

“We extend a warm welcome to Phil and look forward to seeing what lies ahead for Aibytech with him at the helm.”

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Alongside an app, Aibytech’s current product range includes the Cyber Stroller – the world’s first multi-terrain stroller, playpen, cot, baby bouncer, playmat, stroller and car seat.