Buy now, pay later firm DivideBuy has appointed Teresa Byrne as chief commercial officer.

The former international commercial director at Barclaycard, international director at Elavon and director at multinational conglomerate GE Capital will spearhead European expansion plans at the Newcastle-under-Lyme FinTech.

DivideBuy, which provides point-of-sale finance as both a tech solution and lender, signed a £300 million funding agreement with global investment management firm Davidson Kempner Capital Management LP in late 2021.

The firm is expanding the automation of its cloud platform.

“I’m thrilled to be joining DivideBuy at such a pivotal time in its growth trajectory,” said Byrne. “DivideBuy is making POS finance fair, ethical and affordable for consumers, and helping merchants to grow their market share and customer insights through our innovative, automated LendTech platform that takes care of customer acquisition, onboarding and credit approvals.

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“DivideBuy’s success is not just down to the ingenuity of its technology, it’s our talented people and collaborative culture that are driving results. DivideBuy puts consumers at the heart of everything it does, and that’s one of the key drivers that attracted me to the business. 

“It’s not just about the numbers, it’s about a high-performing team capable of taking the business around corners and at speed. This business is agile and has the foundations and, more importantly, the people to write the future of the high-value POS market. 

“We are laser-focused with ambitions of scaling into Europe, and excited to bring a new product suite to market in the coming months.”