Protein Works, one of the UK’s fastest-growing health and wellness brands, has officially opened its new 100,000 sq ft PW Campus in Speke, Liverpool as part of a £10m investment.
The move was completely self-funded and allows the eCommerce specialist to bring production, fulfilment, and research & development (R&D) under one roof for the first time.
The business has also announced the promotion of Joseph Hook to chief operating officer (COO).
Protein Works was established in 2012 and in 2019, YFM Equity Partners led a management buyout.
In the year to August 2024, Protein Works achieved a turnover of £50.7m and a 36 per cent rise in profit before tax to £8.8m.
The new facility nearly triples vertical space and nearly doubles pallet capacity, key to Protein Works’ goal of reaching £100m in revenue.
CEO Laura Keir commented: “This facility marks a new era for Protein Works—built to scale, built for speed, and built with precision.
“We’ve re-engineered our manufacturing environment to support the next decade of growth, with automation, quality, and innovation at its core.
“We’re delighted to have Joe in place as COO, as his strategic oversight and engineering expertise have been invaluable during the move. We look forward to having him lead our operations as we execute our vision for expansion.”
Joseph Hook, COO, Protein Works
Nicola McQuaid, partner at YFM Equity Partners and investors in the business, added: “Reaching this milestone reflects just how far Protein Works has come. Revenues surpassed £50m in 2024, and EBITDA has doubled year-on-year.
“That kind of performance made self-funding this investment possible and positions the business for long-term leadership in the functional foods sector.”
The site includes new state-of-the-art machinery that is set to boost efficiencies, reduce waste, and enhance quality assurance.
Newly-appointed COO Joseph Hook previously held positions at THG, Valeo Confectionery, and Saica Packaging, and played an integral role in the development of the new PW Campus.
Protein Works has sold over 400 million shakes worldwide and continues to expand rapidly across the UK and Europe.