Private equity firm ECI Partners has completed a full takeover at Commify valued at €300 million.

The Nottingham-headquartered firm provides business messaging solutions to local enterprises including SMS, WhatsApp, email and voice messaging.

Its 45,000 clients send more than 5 billion messages per year to customers and staff, covering a range of business-critical use cases from appointment confirmations to emergency alerts.

Investor Hg, which has backed Commify’s transformation since 2016, has exited the firm.

A long-established leader in the European local enterprise segment, it also has fast-growing operations in the US and Australia. 

Its Esendex brand operates globally while it also has local self-serve brands, built through 16 complementary acquisitions in the last decade.

The investment from ECI will support further acquisitions across both existing and new countries, as well as to accelerate future platform and product development.

“With Hg’s backing in recent years we have built a highly differentiated market-leading business, with material investment in both M&A and our business messaging platform,” said Richard Hanscott, CEO, Commify.

“ECI’s ownership will allow us to accelerate our investment in new products and services, including our growing range of messaging channels such as WhatsApp. 

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“Alongside this we are excited to continue to drive expansion through further acquisitions in both existing and new countries. Commify is perfectly positioned to continue to deliver high quality, sustainable growth. 

“This is a very exciting time for Commify, our customers and our employees as we look forward to further strong growth supported by ECI’s significant investment.”

Paul McCreadie, partner at ECI, commented: “Commify has built a differentiated position in an exciting global market, and with messaging becoming the number one customer engagement channel, there is a clear and compelling growth opportunity across Europe, the US and Australia. 

“We’re delighted to be partnering with Richard and the Commify team to support them on further organic and acquisitive growth for the next stage of their journey.”

Nick Jordan, Partner at Hg comments: “The investment from ECI is a big milestone for the management and staff at Commify. We have been incredibly proud to support the business as it expanded into multiple new European geographies and the US, more than doubling the size of business in doing so. We wish the team well for the future, in partnership with ECI.”

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