The immersive technology company behind augmented reality toy SwapBots has made two key new hires.
Brett Page, formerly of Hasbro, has joined Draw & Code as head of play; while Becky Jones, previously producer on Angry Birds and Moshi Monsters, is taking on the role of lead producer.
Page joins from Hasbro where he was in charge of UK commercial strategy dealing with brands such as Star Wars and Transformers.
“The opportunity to work with Draw & Code and SwapBots allows me to combine my experience of being part of a growing, agile company with my knowledge of the big players in the toy industry – it’s the best of both worlds,” he said.
SwapBots, founded in 2015, is the brainchild of Andy Cooper and John Keefe, the founders of Liverpool design agency Draw and Code. It seeks to bridge the gap between physical and digital play.
The 17-strong team at Draw & Code have worked with clients such as Warner Bros, Nokia Bell Labs, John Lewis & Partners and Merge VR.
Co-founder and creative director Andy Cooper added: “The opportunity to work with people of the calibre of Brett and Becky is just what Draw & Code needs as we welcome new challenges and prepare to take the SwapBots toy to market,
Jones is a producer whose credits include the original Angry Birds and Moshi Monsters’ first foray into mobile apps.
She said: “As a believer in the world-changing potential of immersive technology, it is thrilling to find a studio environment here at Draw & Code that shares this belief and embraces the opportunities it offers, especially in the burgeoning family market.”