Dr Ben Maruthappu of Cera Care has been named EY Entrepreneur Of The Year 2024 for the UK.
The CEO of Cera Care was recognised by the judges for his contribution to the UK healthcare sector and will represent the UK at the EY World Entrepreneur Of The Year in 2025.
Cera’s technology claims to reduce the need for hospitalisations by up to 70% as it predicts 83% of health deteriorations and events such as falls – tracking symptoms, enabling carers and nurses to respond to 5,000 high-risk alerts each day and treating common conditions like UTIs from the comfort of patients’ own homes.
Entrepreneur Of The Year recognises exceptional entrepreneurs who demonstrate extraordinary vision, resilience and dedication to making a positive impact. The programme celebrates leaders who not only excel in business but who also work to improve quality of life in their communities, countries, and around the world.
Over 150 entrepreneurs from across the UK entered the 2024 programme, with 10 UK finalists competing for the prestigious UK title. This year’s finalists have driven meaningful change, creating jobs, inspiring growth and making lasting contributions to their industries and communities.
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The 2024 UK final also recognised Dr Anil Ohri of Regent’s Park Healthcare, who was named the 2024 UK Societal Impact award winner. Driven by a personal mission to make healthcare more accessible and efficient, Dr Ohri aims to improve the lives of thousands of patients across the UK.
Lucy Goff of LYMA Life received the Changemaker award for her innovative work in the wellness industry. Her company has redefined wellness with groundbreaking supplements, lasers and skincare, including the first FDA-cleared clinic-grade laser for home use. Her digital-first brand serves customers in over 70 countries.
Frank O’Keeffe, EY UK&I Markets Managing Partner, commented: “The calibre of this year’s EY Entrepreneur Of The Year UK finalists has been inspiring. These entrepreneurs are shaping the industries of tomorrow by pushing boundaries and redefining what’s possible.
“They have created thousands of jobs, delivered industry-shaping innovations, and made significant societal contributions.”