Recruitment & HR

A new global agency has launched to ‘shake up’ how companies access programming and development.

Tribes, launched by leading figures from the tech and music world, says it is supercharging the digital sphere by delivering content on demand through a ground-breaking management platform that draws upon experts from a worldwide skills network.

Every time Tribes takes on a new project, a team of specialists from the talent pool of thousands of experts from every digital field is put together. 

These experts can be tasked individually or as groups to achieve each client’s particular goals, including digital marketing, programming, website building, coding, SEO and social.

Tribes have created what it says is a unique business model where their teams of global tech talent can take on heavy technical projects and implementations with ease, as well as all other forms of digital.

Current clients include CompareTheMarket and US-giant Contentsquare. 

Tribes founder Bruce Thomas has been at the forefront of the digital revolution in Britain over the last 30 years, founding several award-winning agencies, and his expertise and trailblazing has led to him being seen as one of the country’s top figures in the digital sphere.

Thomas has worked with some of the world’s leading brands, including Kellogg’s and Coca-Cola, and bands including the Rolling Stones, Mariah Carey and Foo Fighters.

“Our distributed agency model means that work doesn’t have to happen in the same place,” he said. “We have teams and individuals on hand that, as and when you need their expertise, they are there.

“As our reach extends all over the world, we are always able to deliver whatever the client wants, whenever they need it. I am a firm believer in getting the best possible people to do the job. 

“Through Tribes, we have created a unique collaborative platform that allows you to find, and use, digital experts, in all manner of fields, from all over the world.”

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Managing director David Elkabas (below) has a proven track record in successfully launching and developing businesses, and is the co-founder of one of Europe’s largest electronic music talent agencies.

Having managed award-winning record labels, he was an early digital innovator who founded a successful label services and digital distribution business before joining Tribes.

Elkabas has also managed some of the world’s most successful DJs and is a specialist in revenue growth, branding and artist to fan relationships.

“When you use the best people in their field, you get the best results. And that’s one of the founding principles of Tribes,” he said.

“Whether it’s online conversions, paid search volumes or brand tracking – we have a track record of delivering time and time again, for some of the most famous brands on the planet.

David Elkabas, Tribes

“Our distributed agency model really works for clients. We are working with one company, from Burnley, who want to have a piece of software developed as fast as possible.

“As a result, they are using our developers spread over the world, including people Brazil and India, to get their project completed quicker, and cheaper, than if they were to hire developers in the UK.

“Having a truly 24-hour development team is an incredible luxury, but by hiring talent in different time zones, our clients avoid having to find people willing to work antisocial hours.”


Key to Tribes’ success is its self-built enterprise resource planning software, Campfire.

Campfire has been built from the ground up by Tribes, and their network of developers, in order to fully collate and manage day-to-day business activities, as well as manage their talent and all projects.

Tribes’ network of talent, spread across the world, enables them to complete jobs for clients more quickly, and for a lower cost, than domestic developers would. 

“When I was working in the music industry, one of my duties was making sure venues and promoters got the right talent,” added Elkabas. “Tribes is very much like that. We pair developers with the right job, and we pair companies with the right developers.

“We know the specific skills of each of our network of developers, and match them with business needs. If an Australian company needs IT development to happen during their nights, we can find them suitable people in Europe.

“Companies worldwide are moving from analogue to digital, and we at Tribes are able to help anyone make that transition.

“Many companies rely on outsourcing for digital development, but talent is hard to find, and can be prohibitively expensive. That’s why our network of individuals, spread all over the world, who covers all necessary skills, is so important.”

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Campfire is still in the testing phase, but Tribes aims to let other companies use the software soon.

“When we open Campfire to other businesses, the scalability of what we have built will become self-evident,” said Thomas.

“Whether it’s a company with a handful of employees, or businesses with tens of thousands of employees spread all over the world, like Amazon or Google, Campfire has the potential to streamline their working.”