A Manchester-based digital marketing agency has temporarily rebranded to show its support for International Women’s Day.
TheEword’s week-long rebrand to ‘theSHEword’ will see the company will create and promote a wide range of content, working with several other organisations to promote women’s rights.
Since Monday, the company’s logo has also been altered on its site and social media accounts, as it shows its “commitment to forging a better, more inclusive, more gender-equal world”.
Based in Manchester’s Northern Quarter, support for the initiative has come from a number of theEword’s clients, including Manchester Metropolitan University, Berg Solicitors, health and wellbeing brand Atkins and The Student Housing Company.
According to a statement from the group: “Of course, there is still work to be done, especially around issues such as leadership and maternity leave, but inroads are being made.
“As a company, we believe in being gender-blind.
“Our team is a top-down mix of males and females – from junior positions right through to board level.
“That’s why we feel it’s our responsibility to lead by example, and to play our part in continuing the march towards gender equality. International Women’s Day is all about encouraging discussion and action.”
Prior to the rebrand, theEword collaborated with the People’s History Museum to create a digital map Manchester – showing how amazing women have shaped both the city and the wider world.
Daniel Nolan, managing director at theEword, told the MEN: “Women are traditionally underrepresented in the digital industry, so we wanted to take the opportunity to spread International Women’s Day over a week under the guise of ‘theSHEword’.”