Degree 53 has developed a new visual identity for Medichecks, an online blood testing and health screening provider.
The Manchester-based agency specialises in design, mobile app and website development.
It created “a brand that speaks to a broader audience and communicates their values… conveying trust and a sense of togetherness”.
“We are very happy with our new visual identity and how Degree 53 helped us position our company,” said Helen Marsden, CCO at Medichecks.
“It was important for us to have a serious attitude, while being friendly and understanding of our customers’ needs.
“Medichecks strive to provide affordable and accessible health tests for all, and having clear and defined branding will help us reach a wider audience.”
Degree 53 developed detailed customer profiles, reviewing their needs and health requirements, as well as putting together a selection of visuals that would resonate with the messages that Medichecks wanted to share with their target market.
Jade Sahota, head of design at Degree 53, said: “Our role was to take the original Medichecks brand to a new level by consolidating their different products and services.
“The new branding, logo, use of imagery and font deliver their company personality and facilitate building trust with their customers.
“It was a very interesting project and I’m glad that we’ve helped Medichecks create a new identity with our creative approach.”