Manchester digital agency Degree 53 has been acquired by US-based global casino-entertainment company Bally’s Corporation.
Degree 53’s team of 54 design and technical experts will continue to operate out of its Manchester studio as part of the deal.
The terms of the deal have not been disclosed.
Degree 53 was founded by Andrew Daniels in 2013 following investment from Betfred founder Fred Done, who described Daniels at the time as a ‘little genius’.
“Everything that he’s ever done or produced gets ten ticks in the box from me,” he said.
Daniels has left Degree 53 as part of the deal and is now the CEO of Sharp Gaming.
Richard Wagstaff, managing director at Degree 53, said: “Degree 53 was founded in 2013 to provide creative and innovative online and software solutions for the online gaming industry.
“We are pleased that Bally’s has recognised the differentiated approach that we bring to the market and to join with them during such an exciting period of the company’s evolution.
“This is an exciting time for online gaming and the sports betting industry, and we look forward to immersing ourselves in the diversified projects that Bally’s provides.”
Degree 53 has worked with some of the largest companies in the betting and gaming industry, including Betfred, Scientific Games, FDJ Gaming Solutions, Penn National and GBG, as well as Gamesys brands Vera&John and Rainbow Riches.
Adi Dhandhania, chief operating officer – North America, Bally Interactive, said: “We are delighted to welcome Degree 53 to the Bally’s family. As we prepare to launch our Bally Bet 2.0 mobile sportsbook app early next year, we look forward to leveraging the Degree 53 team to develop our mobile sportsbook products and enhance our customers’ overall betting experience.”
Bally’s Corporation is a global casino-entertainment company and has around 10,000 employees.
The company’s operations include more than 15,800 slot machines, 500 table games and 5,300 hotel rooms.