Posted on July 26, 2016 by staff

DEA gong vindicated The Whisky Exchange ambitions


Winning a Digital Entrepreneur Award last year vindicated the lofty ambitions of The Whisky Exchange.

Originally established as an online whisky merchant in 1999, The Whisky Exchange has grown to become a drinks specialist employing around 120 staff.

At the time of entering the awards in 2015 their website traffic had increased by 49 per cent and sales were up 18 per cent on the previous year.

And with a turnover of £40m, it is a company which is really going places.

“We proved that we were more than a drinks company with a small target audience,” managing director Sukhinder Singh said of the DEA win.

“We are a business with a vision and ambitions to grow.

“The award has given the team confidence to achieve more.”

The Whisky Exchange carried off the small e-commerce business of the year award.

Other businesses that have kicked on since winning at the DEAs are Mubaloo and PushON.

The DEAs are coming to Manchester’s Palace Hotel on November 9th.

The awards champion the country’s finest digital entrepreneurs and businesses and are now in their 12th year, with a total of 17 awards up for grabs.

New judges in 2016 include:

  • Steve Purdham, chairman and founder, 3Rings Care
  • Claire Braithwaite, tech advisor at Manchester Growth Company
  • Richard Law, chief executive, GB Group
  • Paul Bason, Director Digital Innovation, MMU
  • Jess Jeetly, Founder and MD, JEETLY

Other confirmed judges include Lawrence Jones, CEO and co-founder of UKFast; Jonathan Wall, controller, Radio 5 Live and 5 Live Sports Extra; and Tom Bloxham, chairman and co-founder, Urban Splash.