There’s an all new player arrival experience at Turf Moor thanks to the latest upgrades from digital stadium specialists ADI.
Burnley FC have again invested in their matchday experience with a host of digital upgrades to Turf Moor which could inspire the home players ahead of their next home match against Manchester City.
Delivered by the club’s stadium digital partner ADI, the upgrades include two new dynamic, immersive tunnels as well as an additional corner screen above the players’ entrance tunnel.
Turf Moor has seen significant digital modernisation over the last three years, with multiple screens, signs and ribbons creating a large co-ordinated platform within and around the ground.
The latest updates include a new players’ arrival tunnel in the North-East corner of the stadium, welcoming players as they arrive at the stadium; a new players’ entrance tunnel in the South-West corner, where players will enter the pitch prior to kick-off; and a new immersive corner screen above the players’ entrance tunnel.
Players previously entered the pitch from the North-West corner. Following extensive consultation with the club, ADI created a completely new entrance tunnel – designing and building a steel-framed structure, dressed internally with LED panels to create a completely immersive digital tunnel.
Outside the stadium, ADI have also installed two new double-sided LED gantries which are used to manage the flow of away fans as they approach and leave the stadium at the start and end of the match.
ADI CEO Geraint Williams said: “Turf Moor is already one of UK football’s most digitally advanced venues, with over 1,000m2 of ADI installed screens and signage; the new elements will join onto this platform.
“As stadiums take on increasing levels of digital infrastructure, there is the danger that they become operationally fragmented. Every pixel of Burnley’s digital stadium platform is operated by a single club partner ensuring content can be easily controlled and co-ordinated.”
ADI’s matchday services team also provides a full content creation service to Burnley.
Like every other screen within the stadium, the new screens are Powered by Live Venue, ADI’s broadcast fibre network that connects Turf Moor – and many other stadiums – to ADI.
This allows ADI’s matchday teams to operate, manage and co-ordinate every second of the matchday experience live from galleries at their Lancashire-based HQ.
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