British food retailer Co-op has entered the online food delivery sector with the launch of its home-delivery platform.
Customers in central London are the first to be able to shop for Co-op groceries online and have them delivered in less than two hours.
Finnish-based Digital Goodie partnered with the brand to provide its Connected Commerce platform to deliver the new service.
The new online service and ecommerce operations run on Digital Goodie’s, a software as a service (SaaS) product, designed to enable retailers to run and grow their businesses online and connect their stores to the digital world.
The service is first available to shoppers within a four kilometer radius of a store on the Kings Road in London, before being rolled out to a further eight London stores, with plan to make online shopping available in a significant number of other UK towns and cities in the near future.
“Our new online shop and delivery service is an essential part of our expanding digital services to our customers,” said Chris Conway, Head of Food Digital at the Co-op.
“In this project, we have been very excited to work together with a modern and agile technology company such as Digital Goodie. The newly launched service is a result of our fruitful cooperation and agile development.”
Moris Chemtov, Global CEO of Digital Goodie, added: “Co-op’s strong focus on digitalization and their agile approach to development puts them in a perfect position to deploy new online services.
“For Digital Goodie, the partnership with Co-op is an important expansion in one of the most advanced online grocery markets in the world.”