I am up between 5 and 6am and in the office early.
Three nights a week, I work late. The other two, I go home for my wife and four-year-old son, then go back online after bedtime until 1 or 2am.
I average about four hours of sleep. I know that is not sustainable forever. Right now, it is what the business needs.
We run a five-day structure at AUDITSU, and every day has a purpose.
Monday, Wednesday and Friday
Monday, Wednesday and Friday are growth days.
Everything is data-led and focused on driving sales.
We look at what is working, double down on it, and cut what is not.
At this stage, revenue is oxygen. If we are not selling, we are dying. Those three days exist to make sure we never forget that.
Tuesday
Tuesday is feature polishing. Through the week, the team logs every rough edge they notice. A button that does not feel right. A flow that takes one step too many. A label that confuses people.
On Tuesday, we fix all of it. No new features. Just quality. The product should feel like someone has thought about every detail, because we have.
Thursday
Thursday is experiment day. No rules. Build something you think might add value. A lead magnet. An internal reporting tool. A new feature for the platform. A script that automates something we have been doing manually.
At the end of the day, we review what everyone built and decide whether to ship it, modify it, or park it.
Some of our best ideas have come from Thursdays – and so have some of our worst. That is the point.
The reason for the structure is simple. Without it, every day becomes a blur of half-finished tasks.
You start the week with 10 priorities and end it with 10 more. Nothing ships. Nothing compounds. The five-day structure forces us to be intentional about where we spend our time.
Growth gets protected. Quality gets protected. Experimentation gets protected. And because everyone knows what kind of day it is, there is no ambiguity about what matters.
AUDITSU is an accessibility auditing platform. We help companies with consumer-facing mobile apps build a defensible compliance trail under the European Accessibility Act, which came into force across the EU in June 2025.
Most companies have done nothing. We replace what consultancies charge £15,000 to £50,000 to produce with a self-service platform at £197 a month.
We are pre-revenue, entering the market now with a seed round opening this quarter.
The team is small. Simon Milner, our acting CTO, has 30 years across semiconductors and networking, including VP and GM roles at Marvell Semiconductor.
Wilson Wong, our senior engineer, has 10 years of full-stack experience and is a technical founder in his own right.
We are backed by the UK Government, the Royal Academy of Engineering, and PXN Group.
The honest answer to ‘a week in the life of’ feature is that there is no separation between work and life right now.
I think about the business when I wake up and when I fall asleep. That will change as we grow. For now, the intensity is the advantage.
We move faster than companies 10 times our size because we care more and sleep less.