BusinessCloud celebrated a record-breaking August with website traffic up 76 per cent year-on-year.
In August, 65.1k people visited our website – up from 58k in July 2025 and 36.9k in August 2024.
The figures bring the total number of unique users for 2025 to 560k as BusinessCloud targets one million visitors by the end of the year.
August is traditionally seen as the quietest month of the year because a lot of people go on holiday but BusinessCloud has also migrated its website over to AWS to improve upload speeds and invested heavily in its CRM season.
Other highlights from August included completion of season one of the Northern Leaders podcast and focusing on doing more in-depth stories.
BusinessCloud editor Jonathan Symcox said: “A lot of the improvements we’ve carried out have been in the background but it means we’re perfectly placed for a big final push for the remainder of 2025.
“We decided to migrate our website over to AWS to improve our resilience and speed up the upload times and that’s gone very well.”
Symcox said he was delighted that BusinessCloud’s website had continued to attract record traffic in traditionally the quietest month of the year.
Among the best-read stories were Glasgow-based photonics and quantum technology business M Squared Lasers falling into administration; Boohoo Group’s £175m refinancing deal; and speculation that Matt Moulding might sell more THG assets after the £103m sale of Claremont Ingredients.
Symcox added: “August is always a challenge because of staff going on holidays but we’ve continued to produce a number of exclusives and provide real tech insight with bite.
“We’ve got a full calendar of events planned for the rest of 2025, including our second Northern Leaders Awards on November 20th.
“We’ve had an incredible first eight months of the year and decided to celebrate by having an away day watching England play South Africa at Headingley on Tuesday – although England’s performance fell someway short of BusinessCloud’s!”
Rochdale-based BusinessCloud is co-owned by Symcox and executive editor Chris Maguire. The pair were joined by tech reporter Patrick Killeen in January.