BusinessCloud’s record-breaking start to 2025 has continued with 88,000 unique users in March – the highest in the publisher’s nine-year history.
The figure smashes the previous best performance in February of 80,000.
It brings the total number of website visitors this year to 223,000 – up from 124,000 for the same period in 2024.
The figures follow a change in digital strategy and the recruitment of tech reporter Patrick Killeen.
Among the best-read stories were Steven Bartlett’s appointment of Jules Davies Marriott as his chief of staff and THG’s inclusion on the FTSE 250 Index.
BusinessCloud editor Jonathan Symcox said: “We’re delighted to have followed up our stellar performance in February with another record-breaking result in March.
“88,000 unique users in a month is a stunning result but we’re not complacent and April is a whole new challenge.
“At the start of the year we set ourselves a huge goal of hitting one million unique users in 2025 and developed a strategy of how we could get there.
“We don’t do clickbait but we identified what stories our readers like and did more of them.
“As well as publishing more stories we upload across the day and over the weekend. It’s a winning formula.
“Website traffic is not the only metric of success. Stories about hires, departures and investments are also very important to BusinessCloud, even if they don’t get as many hits.”
Symcox said the record-breaking website traffic had contributed to a brilliant overall Q1 for BusinessCloud.
“We hosted our inaugural Northern Leaders Awards in January and in May we’re heading to Newcastle for an evening event with Dragons’ Den star Sara Davies, Greggs CEO Roisin Currie and Moja founder Sophie Milliken,” he said.
“We’re busy working on our second GM Rising Stars of Business list and have a packed calendar of events lined up. It’s an exciting time.
“We were also the proud media partner for the Business Beats Cancer Manchester gala dinner at Manchester Cathedral, which raised £63,000 for Cancer Research UK.”
Killeen said: “There’s a fair bit of trial and error involved but we spend a lot of time sifting through the data to see why some stories perform better than others.
“We’re not afraid to try different things. Not everything works but by trying different things we’re giving ourselves the best chance of success.”
Rochdale-based BusinessCloud is co-owned by Symcox and executive editor Chris Maguire and aims to provide ‘tech insight with bite’.