On the eve of the new Premier League kicking off, Burnley FC has announced its latest signing – Visualsoft.

The Clarets host Manchester City on Friday at Turf Moor on the back of striking a new partnership with the leading eCommerce provider.

In readiness for the club’s return to the top tier of English football, Visualsoft has designed and launched a brand-new eCommerce site.

The new platform offers seamless browsing, navigation and payment processes, providing fans with an enhanced shopping experience in order to boost online sales.

By teaming up with Visualsoft, the club hopes to increase levels of engagement and interaction with fans in order to maximise its growing retail potential.

Burnley FC’s director of strategy, Hamish Wilson, said: “We have only scratched the surface and are already working to release further upgrades to the site including more personalised shopping experiences for international fans.

“Our aim is to double our online sales and have 50 per cent of overall retail sales come from the eCommerce platform.

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“Visualsoft has already delivered improvements that bring Burnley FC closer to these ambitious targets, and we’re actively working on further developments to achieve these goals.

“Throughout the project, Visualsoft’s developers, project managers and directors worked closely with us to ensure a smooth implementation process.

“Despite some challenges along the way, the project was completed ahead of the end-of-season sale and the launch of Burnley FC’s 23/24 kit, enabling us to capitalise on these significant retail events.”

Antony Hoyland, VP of business development at Visualsoft said: “We are over the moon to partner with such an iconic and legendary club like Burnley FC and support its mission in providing an exceptional online experience for its fans.

“We’re committed to helping businesses thrive in the digital landscape, and we’re looking forward to seeing what comes next for this historic but forward-thinking and innovative football club.”

Founded in 1998, Visualsoft has supported some of the UK’s leading online retailers.

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With over 300 employees, and processing over £1 billion + revenue in client transactions, Visualsoft is growing alongside its clients’ online success.