COO of firm providing multimedia content to likes of Subway and IKEA will take interim role

Bruno Brookes, CEO of Immedia Group, is to step down from firm’s board to allow him to focus on his other interests.

Brookes, who founded the firm in 1995, began career as a radio and TV presenter and gained notoriety as a prominent British DJ in the 1980s at BBC Radio 1.

COO Ross Penney, who joined the firm in 2006 following the acquisition of Cube Music, will assume the role of Interim Chief Executive.

Immedia Group is a supplier of multi-media content and digital solutions for brands including Shell, Subway, BP, IKEA and FIFA.

Its Dreamstream-X technology provides a mix of ‘on brand’ national and localised content to a client’s workforce and customer base.

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It also creates original video content, 3D animation, app and web development, as well as supplying and installing Audio Visual equipment.

Tim Hipperson, Non-Executive Chairman of Immedia, said: “The Board is very grateful to Bruno for his deep and long-lasting contribution to the business over the last 21 years.

On Penney’s appointment, Hipperson said: “He has an in depth practical understanding of all parts of the Group and its needs; with a strong managerial, commercial and technical background he will provide effective leadership as we steer through the ever changing environment we are all currently experiencing.”