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Birmingham firm Spica Technologies has been acquired by American company HubStar.

Spica was founded in 2014 and the firm was acquired by Swedish company Nordomatic in 2022. Paul Jones (pictured) was promoted to managing director of the UK operation in 2023 as part of a leadership shake-up.

Its digital tools connect employees with their workplace environment and simplify access to services including wayfinding, comfort controls and wellness. It has deep expertise in IoT, indoor positioning and smart building integration. 

HubStar has built tools for AI-powered employee engagement, spatial intelligence and dynamic occupancy planning. Spica’s existing network of building technology providers and enterprise clients will join HubStar’s H2O platform.

The acquisition – for an undisclosed sum – creates the most comprehensive solution for organisations seeking to optimise space, costs, emissions and people outcomes simultaneously, the firms said.

“Spica has always believed the workplace should be more than just a location – it should be a desirable destination that empowers people“, said Steve Vatidis, executive chairman at HubStar.

“Together, we are uniquely positioned to deliver both the intelligence and the experiences that define the future of work, while enabling workplace leaders to raise the bar in workplace performance amidst volatility.” 

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HubStar is a privately held company with headquarters in Marlborough, Massachusetts and London.

It has operations in more than 60 countries including the US, UK and across the European and Asia-Pacific regions.

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