Posted on January 17, 2020 by staff

Birdie appoints chief integrated care officer


Birdie has appointed Dr. Malte Gerhold as chief integrated care officer.

AXA-backed Birdie is aiming to improve the lives of a million older adults in five years.

The CQC Strategy & Intelligence chief will support the management team in spearheading and executing a proactive and person-centred integrated care model for older adults.

Dr Gerhold worked for six years at the CQC and was responsible for setting out the organisation’s five-year strategy.

He was an advisor at the Prime Minister’s Delivery Unit before being appointed deputy director of the Strategy Unit at the Department of Health.

Earlier in his career, he spent some time in Sierra Leone, advising the government on its delivery priorities including health, energy and private sector investment.

Dr Gerhold commented: “After more than six fantastic years, I have decided to leave CQC to seek a very different challenge.

“In CQC’s State of Care report this year, we talked about the importance and opportunity of new technologies and different ways of working for people requiring care, based on their needs.

“I’m excited to be able to make a direct contribution to that in the future.”

Thousands of carers now work with Birdie’s solution to drive the standards of care up by being more transparent, more person-centred and more proactive in the management of client health and wellbeing to ensure quality of life and peace of mind.

CEO Max Parmentier said: “Malte shares Birdie’s vision to help older adults live happier and healthier lives in the comfort of their own home.

“He combines an exceptional track record with strong leadership, and has the critical skillset to help us develop a fully integrative approach in improving the way care providers deliver care to our ever-growing ageing population.”