Tickets and events sales platform Seat Unique has been named the official hospitality partner for all concerts at West Ham United’s London Stadium in summer 2025.
The deal sees the Ben Stokes-backed firm secure rights to sell premium ticket and hospitality packages at the Stratford venue.
The former Olympic Stadium is set to play host to more iconic performances, with Iron Maiden and Sam Fender among the names already confirmed to play there this summer.
The London-based company will provide fans with guaranteed access to live music experiences at the Premier League football ground, with over 3,000 covers across multiple luxury lounges.
“We’re excited to partner with London Stadium for what promises to be a spectacular summer of live music. With global icons like Iron Maiden and Sam Fender on the bill, fans are in for some unforgettable experiences,” said Seat Unique founder and CEO, Robin Sherry.
“The premium ticketing market in live events is booming. Consumers spent £6.1bn on live events last year, up 35% from pre-pandemic levels, according to Live music Industry Venues and Entertainment (LIVE).
“Seat Unique is committed to improving access to premium and hospitality experiences for fans. London Stadium is a fantastic addition to our growing network, and we look forward to working together.”
Seat Unique already provides official access to premium tickets and hospitality packages for major UK venues, including Wembley Stadium, Tottenham Hotspur Stadium and Co-op Live.
This year, the firm has already appointed Matt Dawson as a business advisor and opened an office in Manchester.
Late last year, it announced investment from 4CAST, a media and investment group founded by England cricketing stars Ben Stokes, Stuart Broad, Jofra Archer and Jos Buttler.
With over one million monthly visitors to its platform and one in five customers coming from overseas, Seat Unique is looking to cement the UK’s status as a global hub for live entertainment.
Gary Bell, commercial director at London Stadium, added: “We are delighted to announce this partnership with Seat Unique, which marks an exciting step forward in enhancing our hospitality offering, providing fans and guests with unforgettable premium experiences at our iconic venue.
“We look forward to working together to create special moments for our visitors.”