New accounts filed with Companies House have shown that Steven Bartlett has bought out his fellow Flight Story Group co-founder Oliver Yonchev.
The Dragons’ Den star bought 150,000 shares from the cocreatd founder, who left the company which produces the Diary of a CEO podcast in September 2024.
The confirmation statement revealed that Yonchev’s shares are now owned by SB Invest Ltd, which is owned by Bartlett and whose only director is the podcast host’s brother, Jason.
The news comes shortly after Bartlett made a raft of appointments at the global media and investment company.
BusinessCloud reported just two days ago that the 32-year-old had appointed former Warner Music Group VP Leon Farrell as product director of FlightStory, just over a month after bringing in Amy Golding as CEO of his private office and Jules Davies Marriott as chief of staff.
The Diary of a CEO host also recently announced he’d signed a deal with the world’s No 1 talent agent, WME, to represent him in the USA.
“It was a really f*cking surreal pinch-myself moment to sit in their LA offices as we agreed the deal, looking at posters of their other talent who are icons and are idols of mine – like Adele, The Rock, Christopher Nolan, Denzel Washington, Drake and so on,” he said.
“Who would have ever thought that a podcast recorded from my east London kitchen might lead to this….. absolutely not me. But here we are, trying to figure this out.”
Bartlett, who was already Flight Story Group’s biggest shareholder with 750,000 shares, has now further increased his grip on the tech firm which he founded with Yonchev in 2021.