HR and people management platform Employment Hero is to expand into the UK with a new London office following success in its home market.

Founded in 2014, Employment Hero describes itself as a ‘people management operating system’, enabling SMEs to recruit, hire, onboard, engage, develop and align their teams remotely.

Looking to empower small businesses and their employees as they transition into a new way of post-COVID working, the company has also announced its expansion into Singapore, Malaysia and New Zealand.

The firm boasts inclusion in LinkedIn’s Top Australian Startups for 2020 and Deloitte’s Technology Fast 50 in 2019, and has more than 5,000 SME businesses on its books. To date it has raised £21.2m ($27.7m).

Due to the pressure and change COVID has put on SMEs’ HR function, Employment Hero reports a 56% increase in sales since the start of the pandemic, which has led to a 44% increase in staff for the Sydney-based company.

Ben Thompson, CEO and co-founder of Employment Hero, said: “With COVID-19 globally impacting millions of small businesses and also setting up new opportunities for SMEs, we feel that there has never been a better time to launch our offering in the UK.”

“Of the 99.9 percent of mentioned businesses, these largely don’t have access to the right tools to make that process easy or offer more meaningful benefits to their staff, let alone prepare for the remote-first work future. Employment Hero offers these tools and levels the playing field for all businesses to compete”.