Palatine has acquired a majority stake in Atombit Group, a fast-growth pan-European leader in experience intelligence spanning customer and employee experience, data analytics and AI.
Atombit’s founding team of Paolo Righetti, Luca Pepere and Gabriele Albani have more than 20 years’ experience in data analytics and innovation.
Alongside the investment, London-based Atombit has made three strategic acquisitions to accelerate its growth.
It has acquired UK-based J2 Reliance and Profusion, and Bulgaria-based company DWise (pictured).
The enlarged group now comprises 150 skilled consultants and data scientists based in Europe and India, serving more than 100 large international enterprises.
In late 2024 Atombit acquired European data consultancy Amplify Analytix and is committed to further strategic M&A to strengthen its position as a fast-growing, entrepreneurial group leading the way in data-driven CX and EX solutions which help large global enterprises become more efficient and profitable.
“Atombit was founded to challenge the status quo in CX, EX and Experience Intelligence by using technology to unlock innovative ways for businesses to create value, increase profitability and gain a competitive edge in an ever-changing business landscape,” said Paolo Righetti, CEO of Atombit.
“In Palatine we have an experienced and collaborative partner who share our vision and ambition for the group, and we are very excited to be working with them.”
Andy Strickland, partner and head of tech services at Palatine, said: “We are thrilled to be partnering with the dynamic and ambitious team at Atombit to help shape what we believe will be a category-defining business in the AI and experience intelligence space.
“The market today is polarised. At one end, there are niche agencies offering fragmented, point-specific solutions. At the other, sprawling consultancies deliver scale but often lack agility, innovation, or a sharp focus on ROI.
“Atombit is different. It combines deep experience, exceptional talent, and a proven ability to design, execute, and scale transformational solutions across the entire customer and employee experience lifecycle. It doesn’t just compete.
“It redefines the space by solving problems others can’t, inventing new solutions where none exist, and delivering results that matter.
“We are delighted to be supporting the team as they build a world-class platform for growth. The onward strategy includes organic growth, cross-selling across the group’s existing client base, and pursuing further strategic M&A to extend capabilities, deepen expertise, and expand geographical presence.
“This is an incredibly exciting opportunity to help shape the future of a challenger brand with global ambition.”
Following the investment, Andy Strickland and Gary Tipper will join Atombit’s board.