Apadmi has appointed Tim Klein Haneveld as managing director of its Benelux operation.
The move strengthens the mobile technology consultancy’s presence in the Netherlands as it continues to grow globally.
The appointment is a key milestone in the integration of mobile specialist Pinch, which joined the Apadmi Group in July last year, bringing together a combined Benelux team of more than 70 specialists based in a central Amsterdam office.
With the deal now complete, the Greater Manchester firm now employs more than 450 practitioners globally.
It delivers mobile and digital products for major international brands including Domino’s Pizza, Vodafone and Intratuin, and the expanded Benelux operation boosts the company’s ability to support clients from strategy through to long-term mobile performance across multiple European markets and sectors.
Klein Haneveld brings more than a decade of experience helping leading Benelux organisations transform how they engage customers on mobile.
He has led the creation of award-winning mobile apps for major publishers and broadcasters such as DPG Media, Mediahuis and FD Mediagroep, with products used daily by millions of people across the region.
“Mobile is fast becoming the most important customer channel for businesses and organisations, and the capability Apadmi has to deliver world class mobile experiences for Benelux brands is second to none,” he said.
“Bringing that expertise under one roof in Amsterdam, while also tapping into the wider resource across the Apadmi Group is really exciting.”
Under Klein Haneveld’s leadership, Apadmi Benelux will focus on using mobile as a growth engine for clients across sectors including retail, financial services, healthcare, travel and media.
Roeland Weve has been appointed as CTO, also joining from Pinch, on the back of Apadmi reporting its most successful year to date.
It delivered 32% revenue growth and expects further momentum in 2026 across all regions.
Garry Partington, a BusinessCloud Northern Leader and the CEO of Apadmi, added: “As Apadmi continues to grow internationally, we’re excited about what comes next in the Benelux region.
“This gives us a strong team locally, who can build on the existing expertise with the support of our wider group capabilities.”