Apadmi has appointed its first chief revenue officer in Rachel Wood.
The mobile product consultancy – which is based in Manchester and scaling globally – welcomes Wood, who spent nine years at ANS Group where she supported growth in preparation for a private equity-backed MBO and subsequent merger with UKFast.
Most recently, she served as COO at OBT Live, where she built the company’s operations, product strategy and commercial foundations from the ground up.
Apadmi recently reported a 20% revenue growth forecast for 2026 and has expanded its global footprint across Manchester, Amsterdam, London, Edinburgh, New York, Wrocław and Sri Lanka.
“Apadmi’s culture is what set it apart for me,” said Wood. “It reminded me of my happiest time professionally, where everyone is rowing in the same direction and genuinely cares about the success of the business.
“Joining at this moment of growth, with a clear vision, an exceptional client base and real momentum behind the business, is an exciting prospect.
“I’m looking forward to building a revenue engine that matches the ambition of this team.”
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Garry Partington, CEO of Apadmi, said: “Rachel brings exactly the kind of experience and energy we need: someone who has scaled businesses through periods of real transformation and knows how to build the foundations for sustainable, long-term growth. We’re thrilled to have her on board.”
The appointment follows a series of strategic hires at Apadmi as the business builds out its senior leadership team in line with its international expansion plans.
This has included the recent appointment of Mellissa Flowerdew-Clarke, formerly VP of marketing EMEA at Dept, as the new global CMO.
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