Ticketing and queuing tech provider to amusements parks accesso has announced the appointment of Fern MacDonald as its Chief Financial Officer.
MacDonald will also join the Board of the Berkshire-based firm, which has nine global offices. The firm’s virtual queuing technology is designed to reduce the time spent in queues, and has served 19 million guests.
MacDonald, an experienced international accounting and finance professional, has served as Senior Vice President of Finance at accesso since May 2018.
Prior to joining accesso, she spent eight years in various financial leadership roles at ZeroChaos (now Workforce Logiq), a global provider of workforce management solutions, culminating as Executive Vice President, Finance, where she managed the team responsible for the Group’s global financial operations.
Previously, she was a senior manager with Ernst & Young, serving a series of public and private clients from both the Dublin, Ireland and Moscow, Russia offices. She is both FCA and CPA qualified.
Steve Brown, CEO of accesso, commented: “The Board is delighted to have appointed Fern to the role of CFO. She is a highly regarded professional who has made a major impact on our accounting and financial reporting since she joined accesso in 2018, and I have no doubt she will play a key role as we work to steer our business through the current environment.
“Beyond the immediate challenge, I look forward to partnering with Fern for the long-term, building our business for sustainable, profitable success”.
In a separate announcement, the firm said it expects revenues for April will be down 72% year-on-year, but hopes attraction will begin reopening this summer.
It reported liquidity of $19.5m available cash and undrawn facilities, and said its monthly operating cost run rate has been reduced by $2.6m through a cost-saving initiatives.