An AI platform dedicated to accelerating company revenue and cashflow, adds to its senior leadership team with the appointment of Rob Harvey as its new Chief Product Officer.

Harvey, who will also become a member of the firm’s executive committee, will oversee Sidetrade’s product life cycle, from strategy and development, through to launch.

Harvey has worked at Sidetrade since 2012 in a number of leadership roles, most recently as global head of sales operations.

Initially appointed as a customer success and presales consultant for the UK, he became head of presales in 2015, building teams in France, the UK, and the Netherlands.

In 2018, he was appointed head of sales operations & enablement, extending his role to full sales support. Mr. Harvey has over 22 years’ experience in order-to-cash. Before joining Sidetrade, he held senior positions at Accenture, Verizon, and Orange Business Services.

He will work with Sidetrade’s chief technology officer Mark Sheldon to align development and business teams.

Commenting on his appointment, Mr. Harvey said: “I am thrilled to join such a talented product team dedicated to staying ahead of the curve and providing added value to our customers. This means investing in the latest AI technology, and delivering customer-centred solutions that are connected, collaborative, and configurable”.

Olivier Novasque, founder and CEO of Sidetrade, added: “[Harvey] understands customer expectations like no one else! He brings boundless creativity and immense business expertise to everything he does for Sidetrade. We’re delighted to have him on the ExCom”.

Sidetrade’s AI, Aimie, is able to recognize and anticipate customer behaviour in order to recommend the best strategies for sales and finance teams in real time.