Video advertising production platform and global creator network Vidsy has closed a £12.1 million Series B funding round.

The London-based technology platform, which was founded in 2014, connects the world’s Fortune 500 companies with content creators to produce video and digital content at scale. 

The round, led by Access Entertainment alongside existing investors Delin Ventures and GMG Ventures LP, will enable Vidsy to accelerate transatlantic market expansion and further develop its platform and services for both brands and creators.

“Our model has introduced a new way to create highly effective video advertising for brands while also powering a sustainable creator economy,” explained Gerard Keeley, CEO and co-founder.

“The rapid growth we have seen in eCommerce in the last 12 months has increased demand from global businesses exponentially as they look to connect with customers in an increasingly online world. 

“With the backing of Access Entertainment and our existing investors, we can now capitalise on the magnitude of the opportunity in front of us.”

The firm says CMOs can quickly implement Vidsy’s technology platform into their organisation to transform their digital marketing operations, rapidly scaling up video production and elevating creative quality without scaling internal resources. 

“Brands must adapt to a world of video and eCommerce quickly. We enable CMOs to transform their organisations’ marketing operations for social and e-commerce now, without the huge increase in costs, time and resources,” added Keeley.

Alongside the funding, Vidsy welcomes Access Entertainment President, Danny Cohen, to its board.

“The digital advertising market is growing at extraordinary speed and brands need a dynamic, creative and cost-efficient solution in order to reach consumers most effectively,” he said.

“Vidsy delivers this, combining premium creative standards with deep understanding of the digital landscape and a cutting-edge technology platform. 

“It is not surprising that the Vidsy platform has become highly sought after across the world and we believe that the company will continue to grow at a rapid pace.”