Posted on November 4, 2019 by staff hires former Purplebricks director


Former Purplebricks lettings operations director, Howard Russell, has joined tech-first lettings agency

The senior director has been appointed as its head of lettings, having worked at Purplebricks for five years during which time he served roles including property manager, lettings manager, head of lettings training and development and finally, lettings operations director.

The latest hire is follows the appointment of former Purplebricks academy director Michael Booth.’s platform handles the full tenant-landlord relationship, from organising a first viewings to final check-out.

In his new role Russell will look after’s network of local lettings consultants whilst helping to develop systems and processes that will enable the company to grow and scale.

Russell said: “I am excited to join a truly hybrid letting agent which combines the very best technology and people. customers will benefit from an unrivaled digital journey and our Local Lettings Consultants will have the very best support allowing them to build successful businesses.”

Aaron Short, co-founder of, added: “We’re so pleased to welcome Howard to the family. His industry knowledge and experience is unrivalled, so it’s an honour to have him on board.

“Our service launched just two months ago and already a number of high profile industry professionals from some of the most well known lettings and sales companies in the UK are choosing to work with us.

“This is a real testament to our service and the work we’re doing in the lettings industry. Our aim is to become the UK’s largest and most loved lettings agency, and with Howard’s input, I’m positive that this will become a reality.”

Since launching across the UK in September 2019, has launched in Manchester, Leeds, Telford, Swansea, Lincoln and Stockport and welcomed a number of new hires to its growing team.