The Access Group, one of the largest UK-headquartered business software providers serving over 160,000 organisations globally, has reached an agreement to acquire Enthuse, a fundraising, donations and events registration technology provider.
The partnership adds peer-to-peer fundraising and events expertise to the Access charity software proposition, offering solutions that enable organisations to maximise their fundraising impact under their own brand identity. Peer-to-peer fundraising is a key channel to generate funds for many charities and the Enthuse platform serves charities across the UK and Ireland, helping them raise millions while putting good causes in control of their own data.
Founded in 2012 and headquartered in London, Enthuse has established itself as a trusted partner in the third sector through its charity-first approach and deep understanding of fundraising operations.
The Enthuse platform includes a range of solutions that provide peer-to-peer fundraising pages with charity branding, event registration and integrated fundraising, donations and mass participation platforms for the UK’s biggest challenge events.
The technology is highly customisable, and charities retain ownership of their donation data, which allows them to build direct supporter relationships while benefiting from tools that assist with donation values and conversion rates.
Simon Baines, managing director of Access non-profit & education, commented: “For over a decade, Access has been committed to helping charities and non-profits make the greatest possible impact through charity-focused software. Joining together with Enthuse, we can offer charities better fundraising operations, helping them raise more funds that reach their causes through easier charity management.”
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Chester Mojay-Sinclare, founder and CEO of Enthuse, added: “Our vision has always been about how we can support charities with all the tools they need for digital fundraising. By joining Access, we’re accelerating that vision and starting an exciting new chapter for Enthuse.
“Access’ investment capability and long-term commitment to the charity sector will create exciting opportunities to accelerate our product innovation while maintaining the charity-first approach that our customers value. We’re looking forward to working together to help good causes maximise their impact.”
Baines continued: “This partnership enhances our charity software offering by bringing additional fundraising capabilities to our platform, supported by specialist knowledge of charity sector requirements. Enthuse’s digital fundraising tools will work alongside our existing solutions so that, through Access Evo, charities can access enhanced digital awareness, fundraising, donor and volunteer management and engagement tools designed for the sector’s specific needs.
“We will maintain our commitment to open integration with other suppliers in the charity marketplace, ensuring charities retain freedom of choice in building their technology ecosystems.”