Setmixer, a platform that allows artists to record and mix their live performances with studio quality, has raised £600,000 seed funding.
The round, led by Raw Ventures, will be used to launch its AI-assisted mixing process, which claims to create a perfect result for instant releases and prevents live performances from being lost for life.
The startup allows live performances to be recorded in full multitrack studio quality and mixed through an instant automix process. Its smart recorder is permanently connected to the mixing desk of partner venues, ensuring that every performing artist is captured in up to 64-channel studio quality.
In 2023, Setmixer recorded over 10,000 hours of live music in full multitrack studio quality, equivalent to 1.15 years. The company was founded by Pascal de Mul, who brings extensive experience from multiple media juggernauts, including Spotify and Deezer.
“This milestone is a testament to the unwavering dedication of our remarkable team at Setmixer, and it’s also a nod to the extraordinary community of artists who have played their hearts out for their fans in 7.4 million live music performances worldwide,” said Pascal de Mul, founder and CEO.
“Our mission continues: to bring Setmixer’s live music recordings to every venue in the UK and beyond, empowering artists to share their performances effortlessly.”
Victoria Palatnik, managing partner at Raw Ventures, said: “Raw Ventures’ investment in Setmixer, alongside with the support of VGC Partners and a group of angels, aligns with our dedication to support disruptive MediaTech companies.
“Our commitment to the winner of the first Global MediaTech Pitch Day, selected from a pool of over 400 startups from 45 countries, is rooted in a shared vision of harnessing technology to foster deeper connections between artists and consumers.
“By backing Setmixer, we support their aims to expand and reach to more venues across the UK and eventually, internationally.”
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