Posted on February 5, 2018 by staff

£4m raise for ethical social media management platform


Lightful, a social media and campaign management platform for charities and social enterprises, has raised £4 million in its Series A funding round.

The start-up counts Pink Floyd drummer Nick Mason and IndyCar champion Dario Franchitti among its high-profile backers, as well as renowned entrepreneurs Jeffrey Thomas and Annika Small, who was awarded an OBE in the New Year’s honours list for services to social innovation and digital technology.

Available via desktop or via apps for iOS & Android, the platform has already attracted more than 1,800 sign-ups from charities, individuals and ‘tech for good’ organisations.

“Charities and social enterprises have some of the best stories to tell, and we are excited that Lightful can help grow the potential of using social media for social good – we certainly need that to happen now more than ever,” said CEO and co-founder Vinay Nair.

“That’s why we’re also spearheading a widespread movement to #ReclaimSocial, so that countless examples of positive and high-impact stories can be amplified.

“With claims that social media is destroying society and acting as a purveyor of hate speech, there’s clearly a significant opportunity to bring about change – and we believe the social impact space has a vital role to play.

“With the fantastic support from our incredible investors, we’re excited to try to make 2018 the year we can finally reclaim social media – for good.”

By integrating with Facebook, Twitter and LinkedIn, Lightful has created a single, unified platform that enables charities and social enterprises to effectively manage their social media content, supporter relationships and campaigns from a single intuitive dashboard.

Alongside its core platform, Lightful is also investing in a full-service digital consultancy called Lightful Services, to address the lack of innovation in the sector and build bespoke technology solutions (e.g. community portals, donation pages for digital fundraising campaigns) for clients including London’s Air Ambulance, The Big Give and School for Social Entrepreneurs.

With stringent regulations facing charities – from GDPR to the new Fundraising Regulator – the services are designed to help charities adapt and thrive in the digital age, at a time when they are under more scrutiny and yet have greater than ever demands on their services.

The Series A funding will also help power Lightful’s R&D division, Lightful Labs, which is trialling experiential technology including artificial intelligence, machine learning, bots and voice recognition.

Later this month, Lightful will be engaging in a charity tech hackathon with its partners at Comic Relief.

Drummer Mason said: “Many charities have been hampered by time consuming tasks and budget constraints which inhibit progress. The Lightful concept is easing some of these fundamental issues, and this is exemplified by the sheer number of organisations signing up to the platform.

“I’m excited to see what the next few months have in store.”

Franchitti added: “Media is changing rapidly. It’s vital that charities learn to connect with their audiences in a way which is simple, yet effective.

“Lightful’s platform caters to this perfectly, offering a really innovative tech solution that could reinvent the dialogue between great causes and the everyday people who support them.”