$4bn connected exercise bike platform to use UK software
Fast-growing connected exercise bike company Peloton is using video platform Blackbird, developed by UK-based Forbidden Technologies, to edit its daily workout videos.
Founded in 2012, Peloton holds cycling classes of up to 35,000 riders globally at any one time.
Equipped with a 22-inch HD sweat-proof screen, each Peloton bike allows riders to experience 14 daily live and 8,000-plus on-demand classes.
The company, which boasts users including Kate Hudson, Hugh Jackman and David Beckham, is reportedly valued at $4.15 billion.
Peloton will use Blackbird to edit all the daily rides given by its cycling instructors from its two state-of-the-art studios in New York and London.
Once finished, the videos are delivered immediately to the extensive on-demand video library housed on the Peloton app and website for Peloton’s vast global cycling community to access.
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AIM-listed Forbidden Technologies sells its leading cloud video platform Blackbird to a growing roster of US clients which includes leading sports broadcaster MSG Networks.
“Peloton has taken the world of fitness by storm with its innovative combination of tech and media and we are delighted that they have chosen Blackbird for the key task of editing their videos,” said Ian McDonough, CEO of Forbidden.
“Blackbird was selected not only for its agility and speed in the Cloud but also for the personalized way it can handle audio tracks which is an integral part of the Peloton experience.
“The conversion of live video into on-demand content for extended use is a critical requirement for a multitude of sectors and Blackbird has proven it is perfectly suited to meet this growing need.”