A company fighting AdTech fraud has raised $15 million in Series A funding.

Lunio was born out of a frustration with repeatedly paying for zero-value ad clicks. It says the performance metrics provided by paid marketing channels are always inflated due to invalid and fraudulent activity. 

Founders Segev Hochberg, Neil Andrew and Alex Winston set out to help businesses secure maximum value from their campaigns on platforms such as Google, Facebook, LinkedIn, YouTube and Twitter.

The company, founded in 2018 in Chorley, Lancashire and formerly known as PPC Protect, delivers protection to more than 1,000 global businesses with clean data from validated users.

Smedvig Capital and an angel fund of senior leaders in the AdTech space at companies such as Google and Warner have joined the Series A round.

Lunio took an initial investment of $150,000 in 2019 then a seed round of $2.8m in 2020. 

“Since then, things have progressed at breakneck speed,” the company stated. “With our latest Series A investment, these [customer] numbers are set to grow rapidly over the coming months.

“Given the sheer scale of global problems from fake users and invalid traffic, we need to quickly scale our go-to-market team. 

“This will enable us to let as many businesses as possible know about the growing risks that exist within the paid media landscape and how to mitigate them, regardless of whether they become clients of ours or not.”