A music experiences company based in London has raised £115 million in Series C funding.

Pollen, rebranded from Verve, uses data to develop unique experiences for customers via travel and music providers.

Founded in 2014 by brothers Callum and Liam Negus-Fancey with a heavy presence in the US, it pointed to stellar growth despite the COVID-19 pandemic.

“People want personalised travel experiences built around what they are passionate about and Pollen is at the forefront of this demand,” said CEO Callum.

“We use our proprietary data and customer insights to build one-of-a-kind travel experiences with the world’s biggest talent and brands in the best destinations.

“When people look back after 10 years, and think about their top five memories, we want them to feel like Pollen was responsible for three of them.”

Its Pollen Presents offering curates experiences for customers across travel and music, while Pollen+ partners with promoters and music festivals to offer customers perks at the events.

It has partnered with some of the world’s biggest music festivals and brands – including We Are FSTVL, Austin City Limits, Bonnaroo, Electric Zoo and Live Nation – and created travel experiences featuring artists including Justin Bieber.

The round featured Kindred, Lansdowne Partners, Northzone, Sienna Capital, Backed and Molten Ventures.

The company has previously raised over $100m VC funding.

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