Published: September 17, 2025 at 5:08 pm
This morning we asked: Are you still on X and what are your opinions on its change of direction?
The platform formerly known as Twitter has come under much scrutiny since it was bought and rebranded by controversial entrepreneur Elon Musk – and our executive editor Chris Maguire went as far as to abandon his account this week.
I myself haven’t used X in a long time. Not only has engagement fallen off a cliff, but many of the businesses that we cover – in fact, the overwhelming majority now – have either deleted their accounts or left them to fester.
When it comes to my personal feed, I’m now deluged with views that I don’t agree with, to put it mildly. Views firmly entrenched in the Musk camp. I’m all for open debate – I’m not looking for an echo chamber – but scrolling through X these days feels like a descent into a hellscape which I don’t think is a fair reflection of the real world.
Steve Voller, founder at Altuity, said that I’m “not wrong” to hold these views – and advised people to move to Bluesky.
Kelly Waring, head of marketing at LIMA, told us that she closed her account down at the weekend, while Pete Connor, director at Pure Fabs, is also in agreement.
He said: “Last week I logged off my main X account for the last time because my timeline was full of people wanting to spread rancour and divide…
“I closed my Xwitter account over 18 months ago, because of this exact reason. The algorithms were deciding for me, what content I wished to view. It was full of hate, divisiveness and anger. I’m not that sort of person.
“I am deeply concerned that our young people are having this diet of everything the platform thinks you want to see, based on (partly) your age, your sex and your shopping history.
“Not for me; it shouldn’t be for them, either.
“I have no answer to the might and power of social media. apart from distancing myself from it.”