Published: August 10, 2026 at 6:15 pm
Nichols, the international soft drinks business behind Vimto, has acquired Irish vitamin drinks brand VITHIT.
Founded in Dublin in 2001, VITHIT has built a distinctive portfolio of low calorie, low sugar soft drinks than contain 100 per cent of the recommended daily allowance of eight vitamins.
Andrew Milne, CEO of Nichols, said: “VITHIT is an outstanding brand with a differentiated product operating in a structurally growing soft drinks category, making it an excellent addition to our brand portfolio.
“We extend a very warm welcome to the VITHIT team as they join Nichols and look forward to working together to build on the brand’s strong momentum.”