Published: February 4, 2026 at 7:41 am
An app that was launched to be the ‘Uber for barbers’ has rebranded into an on-demand home services marketplace.
Manchester-based mobile barbering service Appacut was launched in 2024 but has been renamed as Doorly, offering everything from personal chefs and baby massage to beauty treatments, dog training, DIY and cleaning.
The expansion comes after founder Michael Lawes secured £600,000 of funding, including backing from musicMagpie CEO Steve Oliver, who has become Doorly’s non-executive chairman.
Doorly is operating in Birmingham, Brighton, Cardiff, Edinburgh, Leeds, Liverpool, London, Manchester and Sheffield, and plans to expand into Glasgow, Coventry, Bristol, Bath, Newcastle upon Tyne and Portsmouth.
It is seeking to capitalise on the growing popularity of Deliveroo and Uber-type services.
More than 1,000 service providers have so far signed up, with a further 250 applicants awaiting clearance.
They are offering services across eight categories – hair, beauty, pet, home, family, vehicle, lifestyle and learning.