Tropicana Brands Group has partnered with London-based AI and analytics specialist Cogna to overhaul production planning at its Zeebrugge facility, the company’s main European manufacturing site. 

The collaboration aims to boost efficiency, agility and sustainability by replacing manual planning processes with a data-driven, AI-enabled system that provides real-time visibility into capacity and performance.

It is also looking to help uncover hidden production potential, accelerate product innovation and strengthen long-term planning.

Cogna CEO Ben Peters said the partnership demonstrates how intelligent tools can help manufacturers unlock capacity and plan with confidence.