THG Studios has launched SMASH – a padel court designed to bring together sport, technology and creativity. 

Built in collaboration with Google Cloud, the court uses real-time analytics and performance tracking to create data-driven content opportunities for brands and players. 

The facility, located within the company’s Manchester site, will host its launch on Thursday with a tournament, live demonstrations and a fireside chat with Alan Pardew. 

Partners include Slazenger, Havwoods and Myprotein, which have each contributed to the design and experience of the venue. 

The court will also serve as the setting for a new YouTube content series focused on padel, due to premiere in early 2026.