AI-driven data platform GoodFit has raised a £9.7 million Series A led by Notion Capital, with participation from Salica Investments, Inovia Capital, Robin Capital, Common Magic and Andrena Ventures.

Founded in 2020 by Aleksander Bury and Paddle co-founder Harrison Rose, the London-based firm looks to equip commercial leaders with the data required to execute world-class go-to-market strategies in the age of automation and AI.

The Series A marks the company’s first outside funding, which will be used to expand its access to a far broader range of companies and accelerate the development of its capabilities.