UK personalised video startup Sendr has launched what it claims to be the world’s first personalised video at scale for eCommerce.

Early campaigns have delivered a 33% uplift in recovered abandoned-cart revenue compared to email, it says, using personalised videos that address shoppers by name, show the exact product they left behind and link straight back to checkout.

Initial use cases include influencer-led eCommerce brands such as Paris Fury and Pete Wicks, but it can be used by any brand or retailer across any stage of the eCommerce journey.

Sendr had previously been deployed by brands including the FT as an enterprise sales tool but given estimates that abandoned carts cost eCommerce retailers trillions each year, personalised video at scale is a breakthrough in eCommerce.

Having launched in 2025, Sendr has already raised £600,000 in pre-seed funding.