Published: February 12, 2026 at 9:36 pm
Coleen Rooney has increased her shareholding in Liverpool-based Applied Nutrition.
The sports nutrition, health and wellness brand has been working with Rooney since 2024, taking a key ambassadorial role and co-created an exclusive range of five health and wellness products.
She said: “Alongside being an ambassador for the business, I had the opportunity to invest in the company and couldn’t be happier with my decision as the business continues to grow.
“I am excited about the future of the company as it expands into new markets and products and have decided to invest further.”
Applied Nutrition was founded in 2014 by CEO and fitness enthusiast, Tom Ryder, and listed on the London Stock Exchange in 2024.