Ripe, the UK-based digital managing general agent, today announces the appointment of Jon Fell as COO.

Jon joins Ripe from Verso Wealth Management, where he served as group COO, leading the integration of acquired businesses and driving operational scalability across the group.

His appointment reflects Ripe’s continued growth trajectory as the business expands through both organic growth and strategic acquisitions. Today, Ripe serves more than 430,000 customers across the UK.