eCommerce SEO agency Re:signal has acquired digital PR specialist Root Digital.

Re:signal says the move marks its evolution from a single agency into a group of specialist businesses built to support every aspect of SEO, content performance, digital reputation and AI discovery.

Re:signal works with leading eCommerce brands including ASICS, Under Armour, N Brown, Vivobarefoot and Jollyes ‘to stay ahead of shifting search algorithms, AI-driven discovery and intensifying competition’.

Root adds creative firepower with high impact, award-winning digital PR and content marketing campaigns for clients such as Radical Storage, Icewear and StandoutCV   – including a ‘Disappointing Masterpieces’ study that it says sparked global coverage and led the Louvre to reposition the Mona Lisa.

Root will operate as a distinct company within the Re:signal Group. The deal grows Re:signal Group’s revenue by 30% and also sees headcount increase by a third.