Raylo, developer of subscription infrastructure for electronics brands, has announced a partnership with LG alongside a £30m fundraise which will accelerate its expansion across device categories and international markets.

The partnership enables UK customers to access LG’s premium TV and audio products on a subscription, offering lower monthly prices and the flexibility to upgrade as new technology comes to market.

Building on collaborations with Dyson, PlayStation and Apple, Raylo enables major brands like LG to launch and scale their own subscription offerings on its proprietary infrastructure, spanning AI-based credit underwriting, financing and device lifecycle management.